Aerial image of Malibu California surfers

World's finest surfwear

Our products

Designed by award-winning performance apparel designers, our products are responsibly produced by world-class partners in the United States and Europe. Inspired by the mid-century Golden Era of Malibu performance surfing, our products will exude timeless style and modern sophistication. The first LOCL® line will be made in California and debut in Spring 2018.

Our commitments

We have partnered with bluesign® to ensure our products are developed in an environmentally responsible manner. Additionally, we pledge 3% of our sales to ocean-focused charities of our customers’ choice, including Oceana, the Surfrider Foundation and the Ocean Conservancy. We also commit to be carbon neutral via TerraPass and to become a certified bCorp.

Our story