Aerial image of Malibu California surfers

Our products

Designed by award-winning performance apparel designers, our products are responsibly produced by world-class partners in the United States and Europe. Inspired by the mid-century Golden Era of Malibu performance surfing, our products will exude timeless style and modern sophistication. The first LOCL® line will be made in California and will debut in 2019.

World's finest surfwear

LOCL® was founded with bold ambitions to create a premium niche in the global surfwear market. We aim to introduce entirely new levels of quality, style and performance while supporting sustainability and ocean charities worldwide. Our mission is to elevate and enrich the sport and culture of surfing.

Our commitments

We have partnered with bluesign® to ensure our products are developed in an environmentally responsible manner. Additionally, we pledge 3% of our sales to ocean-focused charities of our customers’ choice, including Oceana, the Surfrider Foundation and the Ocean Conservancy. We also commit to be carbon neutral via TerraPass and to become a certified bCorp.

Our story

LOCL® was founded by a passionate group of experienced surfers who continue to love and embrace the sport and culture of surfing. We simply yearn for a brand to embrace that meets our high expectations for performance, quality and style. We aim to create the most beautiful and desirable brand in surfing.